Should Your Affiliate Agreement Require Strict Compliance With Can-Spam, Or More?
If you have an affiliate network, you're probably aware that under the CAN-SPAM Act of 2003 you can be held liable for your affiliates' spam. Should you simply require strict compliance with CAN-SPAM, or should you require a more restrictive approach? And if you're an online marketer with no affiliate network, what are your rights to send unsolicited commercial email? And does the exercise of these rights make good business sense?
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