Mechanics Hate Us

General Motors is going through a cataclysmic change, one which will certainly pull the company out of its current monetary predicament or result in bankruptcy, even the probable dissolution of the company. In a quest to right the listing ship, the company is divesting itself of several brands including its share of Isuzu, Fuji Heavy Industries [Subaru], and others. as its wholly owned brands, speculation has been rife that one, 2, maybe even three brands could be discontinued or sold. Two of the most discussed makes for possible divestment are Hummer – the niche military-style SUV brand – and Saab – the Swedish automaker. Though both brands are currently fairly weak, GM has maintained that the two makes will not only survive, but receive fresh product and backing. Let’s take a look at two of GM’s most exposed brands and what the company could have in store for each one.

Saab — Saab fans have been highly disappointed ever since General Motors snapped up the Swedish automaker back in the early 1990s. Admirer’s hopes that the brand would receive some deep pocket support haven’t quite worked out the way many would have wanted it to. Instead, the Saab brand is just a shell of its former self with many models based on other automaker’s platforms including the Subaru provoked 9-2x and the GMC impressed 9-7x.

Saab’s future more than likely rests with Opel, GM’s large EU brand based in Germany. Future production of some Saab automobiles is probably going to go to Germany with rebadged Opels being sold as Saabs. For the long term, look for each single Saab model to based on someone else’s technology, effectively ending what was once a a novel Swedish brand.

Hummer — Desert Typhoon gave rise to the Humvee and shortly after the war ended, the AM General company began to produce civilian versions of its military vehicle to fulfill consumer demand. By the late 1990s, General Motors bought the rights to the Hummer name, but GM still depends on AM General to provide the two largest models, while building the H3 itself.

Despite purposely low sales, the Hummer name has managed to prosper. Celebs , monetary moguls, and common-or-garden voters have been interested in the brand which has given GM a bit of a “halo” effect. With gas prices soaring, demand will actually drop for the larger Hummers, but GM may counter that with stronger emphasis on the H3 and the development of the H4, a vehicle allegedly very similar to the compact Jeep Wrangler.

Of course, not most are satisfied with GM’s plans with the 2 brands, but then again these are not ordinary times for the struggling automaker. In time, GM’s plans might be refined and Saab could still be sold, especially if Swedish interests step forward. In all, GM is trying to right its listing ship without peeling off too many brands. Will it work? That is difficult to say, but if you are a fan of the GM you actually hope that it will.

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